THE KRAUSE BELL GROUP APPROACH TO CULTURE CHANGE

Enhancing the Demonstrated Value of Safety

Photo of a silhouette of construction workers and a tower crane against a vibrant purple and orange sunset sky.

When Krause Bell Group is approached about culture change, we find that what most people want is to enhance how safety is demonstrated and supported within the organization. It is not unusual for people to share what they would like to see at the front-line level.

Employees watching out for one another, immediately addressing unsafe conditions within their control to fix, reporting unsafe conditions and near misses, being engaged in safety activities instead of just participating, and consistently following the rules and procedures. Seeing these actions at the worker level is an indicator of a culture where safety is strongly valued.

THE CHALLENGE OF CULTURE CHANGE

Why is Culture Change So Difficult?

Most organizations try to change culture directly. They define which values to demonstrate, create a broad communication campaign with posters, videos, and testimonials, and assign culture champions to various parts of the organization.

The problem is that culture is not a program. Culture is something an organization has, it is something that is created. Culture results from the thousands of leadership decisions, hundreds of thousands of interactions, the working conditions, and the systems provided.

Culture change specifically focused on safety often fails because there is a lack of understanding that enhancing the demonstrated value of safety is not just about focusing on safety. Safety is not isolated; it is not something separate from Organizational Culture. It is an element of the culture. A failure to address the overall culture, specifically the health of relationships across all levels, will cause the change effort to fail or stall.

Visual of the Krause Bell Group Culture Scales

THE REAL DRIVERS OF CULTURE

Changing Culture Through How Work is Done

Building maturity in safety leadership capability starts with building awareness and understanding of new safety leadership ideas and concepts. The next stage of maturity requires incorporating these new concepts into the leaders’ behavior.  Finally, the safety leaders’ behaviors lead to new habits, including explicitly making safer decisions and allowing them to coach other leaders.

Male and female construction workers discussing safety on a sunny day outdoors.

Culture changes through how work is done. Not just safety work, but all work. It relates to how leaders:

  • Make decisions
  • Conduct safety activities
  • Respond to concerns
  • Allocate resources
  • Manage contractors
  • Investigate incidents
  • Recognize success
  • Deal with operational pressure

Each action, activity, and decision shapes the culture. Each one independently demonstrates what the organization values, not simply what it says it values.

Questions to Ask to Drive Culture Change

Changing culture requires more effort than administering a survey, analyzing the results, and launching a culture initiative. It starts by asking the right questions and understanding how everyday interactions and work shape people’s experiences and behaviors:

  1. Are leaders performing critical safety activities in a quality manner, demonstrating the right leadership skills?
  2. Do your leaders and employees have the required knowledge and skills?
  3. What conflicting messages around production vs safety are employees receiving?
  4. How are the desired safety behaviors rewarded?
  5. Are your safety systems enabling the desired behavior?
  6. Are your HR systems sustaining the desired actions and culture?
  7. Are your contractor management systems aimed at deflecting responsibility, or increasing partnership?
  8. Does your organizational structure allow for relationship building across and within levels?
  9. What makes showing the desired behaviors difficult?
9 Questions to ask to drive Culture Change

KRAUSE BELL GROUP CULTURE CHANGE SOLUTIONS

Proven Tools and Techniques to Build Strong Organizational Cultures

Krause Bell Group has a wide range of tools and solutions available to help organizations build the culture they need:

  • Our Culture Survey evaluates your organization’s culture, leadership, and drivers of safety against 5 scales that have been demonstrated to impact safety outcomes.
  • Our broader Safety Strategy Development capability helps organizations strengthen the interconnected elements of the Safety Loop that shape culture and Serious Injury and Fatality exposure.
  • Our Safety Leadership Development curriculum strengthens leaders’ ability to influence culture through the quality of their daily interactions, coaching, decision-making and safety activities.
  • Our Safe Decision Making® Methodology helps leaders recognize and reduce operational decisions that increase Serious Injury and Fatality exposure.